Job Description
Are you passionate about data & analytics, and want to help us build a data-driven culture for digital product development at the LEGO Group?
We are looking for a Student Worker in our Data, Analytics & Enabling Capabilities team to help us build new ways of understanding how our consumers interact with LEGO websites and apps.
Working as a part of our Digital Consumer Engagement function (DCE), this role plays a critical part in our ambition to build direct and lasting relationships with our consumers through the creation of an immersive set of experiences aimed at increasing LEGO love among our fans.
Core responsibilities
- Support analytics managers in the team with the implementation of user and audience behaviour tracking across our digital touchpoints, ensuring the right mix of known and unknown usage tracking is available in line with the LEGO Group’s policies around the ethical and transparent use of opted-in consumer data
- Build dashboards and self-serve reporting capabilities for different user groups in the company, tailoring reports for the unique data & insight needs of each group (via PowerBI and/or similar data visualisation tools)
- Work with a cross-functional data & analytics team to create well structured, easily accessible data sources that can be used for downstream reporting and analysis (via SQL and Pyton or R, within Databricks)
- Build a series of communication assets to explain the different tools, services, and methodologies available from the Data, Analytics & Enabling team to understand user behaviour – Build and maintain our internal knowledge repositories, Sharepoint pages, and outbound newsletters / updates to help people across the company keep their finger on the pulse of how our digital product portfolio is performing
- Carry out ad-hoc analysis on digital product performance, user journey analysis, and marketing / content effectiveness, to help our business understand which touchpoints and tactics are driving the greatest value for the business (and why)
- Support our team test and learn agenda by continually exploring new methodologies, data sources, and insight partners that will enable us to get a more holistic view of the consumer & shopper
Play your part in our team succeeding
The DCE Data, Analytics & Enabling team is a newly created Data & Analytics practice within the LEGO Group’s Digital Consumer Engagement (DCE) function. Our focus is on establishing two-way, long lasting and meaningful relationships with our consumers and shoppers, and we believe that the ethical, transparent, and effective use of consumer data is key to this ambition. You will be working at the core of our digital product teams, building our data analytics infrastructure and providing analysis & recommendations to continually improve our consumers’ experience within our digital ecosystem. Some of the products in our digital ecosystem include LEGO.com For Families & For Adults, LEGO Account, and the LEGO Building Instructions app.
For this role we are seeking an entrepreneurial student worker who wants to bring their passion for data to our team to help us shape the future of how we approach analytics at the LEGO Group. This role will involve a mix of web & app tracking implementation, data engineering, data quality management, and documentation / communication in order to help non-technical stakeholders across the business understand the world of analytics in a simple way. Across these areas, there will be many opportunities to develop hands-on skills across multiple domains of data & analytics.
We are at an exciting stage of our Digital Transformation at the LEGO Group, and this role will help improve our understanding of how consumers behave across our ecosystem of digital touchpoints. You will help make a difference to our digital experience by ensuring that anyone who works on creating experiences for our consumers are grounded in accurate, easy to interpret, and impactful data on how consumers behave and what they want from us. If you are passionate about human behaviour, digital product analytics, and user journey research, this is the role for you.
Do you have what it takes?
- Currently completing a Masters Degree within the fields of Analytics, Data Science, Computer Science, Data Management, or similar
- Passion for or experience with software development, product management, agile, or digital analytics is an asset
- Enthusiasm for using data to solve complex business problems
- Some understanding of how web tracking tools such as Adobe Analytics and/or Snowplow work, and the how the tracking variables are used to understand user behaviour
- Comfort with SQL and PowerBI, and ideally one of Python or R (We are comfortable with candidates who need to improve their skills in these areas, as this role is a good opportunity to get hands-on experience)
- Familiarity with the principles and practices of data engineering
- A structured quick learner and a natural of curiosity to look for the “so what” behind trends identified in data
- Excellent written and verbal communication skills
- Open, collaborative communication style and comfort creating new ways of doing things in partnership with others
- You are able to work 20 hours a week
What’s in it for you?
Here are some of what to expect:
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Family Care Leave – We offer enhanced paid leave options for those important times.
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Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
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Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
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Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
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Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
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Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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